Employee identity in Indian call centres
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Employee identity in Indian call centres the notion of professionalism by Ernesto Noronha

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Published by Response, SAGE. in New Delhi, India, Thousand Oaks, Calif .
Written in English


  • Call centers -- India

Book details:

Edition Notes

Includes bibliographical references and index.

StatementErnesto Noronha, Premilla D"Cruz.
ContributionsD"Cruz, Premilla.
LC ClassificationsHE8789.I4 N67 2009, HF5549.5
The Physical Object
Paginationxiii, 184 p. ;
Number of Pages184
ID Numbers
Open LibraryOL23724681M
ISBN 108132100794
ISBN 109788132100799
LC Control Number2009023206

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Employee Identity in Indian Call Centres: The Notion of Professionalism (Response Books) - Kindle edition by Ernesto Noronha, Premilla D'Cruz. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Employee Identity in Indian Call Centres: The Notion of Professionalism (Response Books). 'This is a modern book for modern times. Basi defies conventional wisdom- that call centre employment is either India’s post colonial revenge or globalisation’s way of destroying national identity - and in true feminist tradition, privileges the experiences of the women themselves. This book examines the concept of globalised identities and the way in which agency is exercised over identity construction by women working in India's transnational call centre industry. Drawing on qualitative empirical data and extensive original fieldwork, the book provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women's participation in the global . The “cybertariat” is an embodied cultural performance within which Indian call centers engage in the social construction of the Westernized client and the racialized service provider.

  In call centres, management technologies penetrate to the very core of your identity. As I witnessed during training sessions, employees Author: Shehzad Nadeem. employees of Indian call centers are often expected to “de-Indianize” many elements of their behavior, resulting in high levels of employee burnout. Wipro’s onboarding process was tightly orga-nized around transferring the company culture to new employees, as is typical in many other organi-zations. Traditionally, employees at Wipro (known.   The sources describe working in "call centres" in two Indian cities. They say as many as 60 "employees" work in shifts in each office, phoning . Like a Douglas Coupland book set in India, this novel follows a group of six people working the night shift at a failing call center on Thanksgiving Day. They have to deal with Americans who don’t know how to work their appliances, but they also have their own personal problems—families, romances, career woes—to grapple with/5.

  24 Hours: Every night thousands of men and women gather in giant call centres all over India taking on a new identity for nine hours of so. They . companies are finding iteryv hard to retain their employees. The organization should have constant touch with its employees to know their satisfaction and dissatisfaction. In the year, K R SreeRekha, under the guidance of Dr. nabhan. has done a detailed study on the factors involving employee attrition in BPO in Size: 1MB. Within this framework, the book explores the impact of the call centre labour process on the social landscape of urban centres in India and the way in which this has impacted upon transformations and shifts in society with relation to gendered, sexual, and generational relationships.   The Culture Shock of India's Call Centers. Close the book Sajar!” a call center employee takes in as much as 15, rupees ( dollars).